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New NPD findings show that select SKUs are key in routines.
September 24, 2013
By: TOM BRANNA
Editor
The NPD Group, Inc., a global information company, reports women in the Generation Y group are beginning to notice, and fight, the signs of aging. According NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25-34 say anti-aging is an important benefit they look for in facial skin care products. This is a significant jump from the 18-24 year old age group where only 19% of women feel anti-aging is important. “Gen Y is at an age when they are facing many changes, including...
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